School Fundraiser Success Secret, This Is The Big One

Author: Juan Franco


I often hear this at the end of every Fall fundraising season...
"I expected us to have done better." Or, "I can't imagine what
happened, but we didn't do as well as I thought we were going to
do."

We hear this alot because we run hundreds of school fundraisers
every year. One thing I can tell you is my take on "WHY" most of
these groups didn't meet their fundraising goals. The only
problem here is that many people look at this and simply choose
not to believe it and then go on their way forgetting the piece
of gold they are hearing simply because it sounds to simple to
give them the fix they are looking for or it goes against their
own idea of what really happened.

I can tell you this, that as long as a school does atop line and
quality product for their school fundraiser, they can and will
have above average sales IF they do one thing. One simple thing,
that's it. You can sum up the way to go about having the best
fundraiser ever can be summarized in three simple words... Do
Awesome Prizes!

That's all there is to it! If you do ordinary prizes you are
probably going to have an ordinary fundraiser. If you skimp on
prizes, you will have a poor sale. If you partner with your
fundraising company and go whole hog into giving premium prizes
you will make more money than you thought possible. Period. The
facts and the figures do not lie.

This is not my opinion. This is based on the results that even
you could take a look at on our website. If you "Wow" the
students and families with the prizes and incentives you offer
with your fundraiser, they will "Wow" you with results that you
did not expect. The idea here is, if you make it worth their
while to participate in your school fundraising drive, they more
than likely will do just that... participate! It is
participation in your sale that makes your school more profit.

The method of going about putting the "Wow" in your incentive
program is a little more involved than adding a drawing for a 40
gig IPod, but it is pretty simple. In fact, if all you do is add
a $200 IPod or Xbox game as your top seller prize, the only
thing that will happen is you'll waste $200.

However, you can structure your "Wow" factor in such a way that
it will increase your participation in your sale. Most of the
time when you set up your prize program in a "Wow" way, you'll
more than likely see anywhere from a 40% - 200% increase in your
previous sales.

Like I mentioned earlier, this is too simple and the claim just
a little too far fetched for many people to actually believe it.
It's simplicity and outlandish nature however, does not change
the fact that it works for school fundraisers almost every time
it is tried. Period.

About the author:
Set-up your incentive program for your school fundraisers in a
way that will result higher sales and more profit with happier
students. If you have been having less than 30% participation
you can double your profit with a mere 15% increase in
participation on your next sale! That's not hard to do if you
approach your next fundraiser a bit differently than you have in
the past. See how by going to
http://aimfundraising.com/prizes.htm